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Jaeger set sights on Europe

Jaeger, the British heritage brand, is set to re-enter the European market after revealing sales are on an improving trend.

Jaeger, which was bought by British Fashion Council chairman Harold Tillman in 2003 for a nominal sum, has reported a 9% rise in sales in the 14 weeks to December 11, after strong performances from its London flagship stores in Regent Street and Westfield shopping centre in West London.

Jaeger is in talks to open a pop-up store in Paris, in what would be its first European store opening since it was bought by Tillman.

Tillman said that accessories and gifts had driven the strong performance during the 14 week period.

Sales during the year to February 23 rose 4% to £85.5m on pre-tax profits which fell by 55% to £1m as a result of a higher depreciation charge. EBITDA was flat at £6m.

Tillman told The Times: “We’re looking at a store currently in Paris and we’re tinkering with entry to Europe.”

Jaeger once had a large international business before it fell in to the red in the early noughties. It opened a store in Paris in 1963 and by the mid-80s it had 60 stores in the US until most of them were closed after faltering performance in the late 1990s.

Jaeger has 144 stores including concessions and a handful of franchise stores in Europe and a small number of concessions in Western Europe.

Readers' comments (1)

  • I worked for Jaeger-France in the 1970s. We had 4 shops and some 200 W/S stockists - and distribution across Europe. Sadly, our manufacturing driven culture, long supply chain lead times and 'factory cost plus' price architecture did for us. Good Luck Jaeger this time round - remember that selling to ex-pats and anglofiles does not constitute market penetration (M&S also please note). Bill Webb, The London College of Fashion

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