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JD Sports Fashion sales improve

JD Sports Fashion said that trading over the 11 weeks to November 28 had been positive, with both its fashion and sports fascias performing well.

JD Sports Fashion said margins in its second half were in line with expectations and added that the board remained confident about the group’s prospects for the rest of the financial year.

In its last update for the 32 weeks to September 12, like-for-like sales at its sports fascias grew 0.5%, up 2% at its fashion fascias. The retailer said that in the 11 weeks since then, sales at both fascias had improved marginally.

JD added that its retail performance was particularly encouraging in light of strengthening competition from JJB which recently completed its fundraising.

It also said that early signs from recent acquisitions, including its first international acquisition of Chausport, had been encouraging.

JD will issue its post-Christmas trading update on January 7, 2010.

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