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JD Sports sizes up One True Saxon

JD Sports Fashion is understood to be in talks to acquire young fashion brand One True Saxon, which was put up for sale by owner Pentland Brands in April.

The deal would be the latest purchase by the sports giant, which has already snapped up young fashion brands such as Fly53 and Fenchurch and outdoor retailer Blacks Leisure this year. JD chief executive Barry Bown said in April that the business was “not going to quell” its acquisitive nature.

One True Saxon was bought by Pentland Brands in 2006. The Pentland Group has a 57% stake in JD Sports Fashion. The deal would mean Pentland would still own a stake in the brand.

Pentland Brands chief executive Andy Rubin told Drapers in April that One True Saxon had been put under review due to “tough” UK market conditions.

A number of One True Saxon’s 12 staff are also thought to have left since it emerged the brand was up for review. Managing director Richard Robinson will leave at the end of June, it is understood.

The business has closed its Nottingham store. JD Sports Fashion could not be reached for comment; Pentland Brands declined to comment.

Readers' comments (1)

  • oh WHAT A SURPRISE *rolls eyes*

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