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JJB Sports appoints chief executive

JJB Sports, the sportswear retailer, has appointed Keith Jones, group retail director of electricals retailer DSGi, as chief executive.

Jones has been at DSGi - owner of the Currys and PC World electricals chains - for ten years and has also held roles at entertainment retailer Virgin and DIY retailer B&Q.

JJB, which has had a turbulent year, has been searching for someone to lead the group following its successful Company Voluntary Arrangement in April. It confirmed plans for a £100m fundraising in October. JJB said that Jones would lead its continued recovery and roll out the group’s “serious about sport” retail strategy.

JJB chairman Sir David Jones said: “I am delighted to welcome someone of Keith’s calibre as chief executive. JJB has been through a lot in the past year but we have now reached a stage where we have the funding, the strategy and the team to plan for the future. I am looking forward to working closely with him to ensure the group’s commercial and financial success.”

Jones added: “I am pleased to be joining JJB at such an exciting time in its development. Now that the group has resolved its financial issues it has a real opportunity to assume leadership in the sports retail sector. I am looking forward to working with Sir David and the experienced management team to transform their ambitious plans into a reality.”

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