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JJB Sports still ‘key’ customer for Nike

Sportswear giant Nike has reaffirmed its commitment to working with beleaguered chain JJB Sports.

There was speculation earlier this week that Nike was considering its terms of supply to the retailer, but the brand dismissed it as gossip.

A Nike spokesman said: “JJB is an important customer and we have a healthy working relationship.

“We have ongoing discussions on various business matters and we will continue to work positively with them through their current trading situation. Nike shipments are not on hold to JJB Sports.”

JJB Sports said last week it was likely to breach its banking covenants in January, in light of continued tough trading conditions.

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