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John Lewis crowned as top retailer

John Lewis has been crowned as best retailer for customer satisfaction at this year’s Verdict Customer Satisfaction Awards.

The awards, which were held at the London Stock Exchange yesterday, saw the department store chain jump from third to first place this year.

Value retailer Bonmarché retained its second position across total retail. H&M was the third ranking fashion business, although did not make it into the top five overall.

Last year fashion retailers lost out to furniture giant Ikea.

The results were generated from a survey of 5,900 consumers in a customer satisfaction poll carried out by Verdict Research.

Verdict director of research and analysis Maureen Hinton said: “John Lewis swept the board this year coming top in all its product categories, including for the first time, clothing.

“Apart from its service credentials, its product ranges are delivering the inspiration and trust that customers appreciate.”

Hinton added: “Bonmarché is awarded a high score by its customers because it provides mature women with a well-targeted range of clothing combined with good service, which is not widely available elsewhere.”

The Verdict poll also found that Marks & Spencer was ranked highest for quality while John Lewis came top for service.  

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