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John Lewis fashion sales boosted by own brand

John Lewis said “phenomenal” fashion sales last week helped the department store chain post a 30% rise in turnover year on year, 21% ahead of Easter week in 2009.

All John Lewis stores delivered a rise in sales, headed by Bluewater which notched up a 46.3% increase, which helped the retailer record sales of £59m over the week to April 3.

Fashion sales were up 22%, driven by own-brand performance. Bad weather lifted sales of outerwear and knitwear.

Online sales were up 57.1% and fashion was again a strong performer for the John Lewis ecommerce business, up 131%. Footwear did well and the online debut of the Whistles and Mango brands was a success.

Jill Little, merchandise director at John Lewis, said: “Fashion…had a phenomenal week in the shops, with sales up 22% compared with Easter week last year. Own-brand performed well across a number of areas, notably in menswear, womenswear, handbags and fashion jewellery, and the poor weather drove better than expected sales in outerwear and knitwear.”

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