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John Lewis fashion sales double

Fashion sales at John Lewis more than doubled over the week to March 13 buoyed by Mother’s Day and widened ranges.

Total sales at the department store rose by 18% to £53.2m, while fashion sales soared 24.2%.

Mother’s Day fell a week earlier against the year before and the retailer said every day of the week saw double-digit sales increases which peaked on Friday and Saturday amid last-minute gift buying for mothers.

The retailer added that even without the benefit of Mother’s Day, underlying trade was “powerful” and John Lewis expects another advance this week.

On a branch-by-branch basis Bluewater posted a 31.8% increase, while Liverpool’s 20.9% gain reflected successful Mother’s Day trade in fashions and gifts. Oxford Street took third place and a 19.9% gain with menswear and sports gaining most.

Online sales were up 42% over the week.

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