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John Lewis fashion sales soar 22% at Christmas

Sales of fashion at department store John Lewis rose by more than a fifth in the five weeks to January 2, setting a high standard for trading over the crucial Christmas period.

Total like-for-like sales at the department store grew 12.7% in the five week period on total sales up 15.8%. Compared with figures reported for 2007, like-for-like sales rose 10.4% and total sales were up 16.4%. Fashion sales, which include beauty sales, were up 22% and reflect the strides John Lewis has taken with its fashion offer over the past 12 to 18 months.

John Lewis managing director Andy Street said: “We have seen excellent sales during Christmas and Clearance. Customers have responded extremely well to our offer and are clearly motivated by inspiring products, great value and exceptional service.”

Street said several records had been broken over the five-week period. “Sales surpassed the £100m milestone on four separate weeks (the most recent being week ending 2 January 2010), and we beat our previous biggest ever week from 2007 in early December. As the year progresses we expect to see a long slow recovery, with the retailers who continue to focus on giving customers what they want prospering,” he said.

For the 13 weeks to January 2, like-for-like sales were up 12.2%, and total sales were up 15%. Compared with two years ago, like-for-like sales were up 3.4% and total sales were up 9.2%.

Readers' comments (1)

  • Terry Hunter, Managing Director, CyberDMG

    John Lewis’ ecommerce site will have played a key role in its excellent trading update. The retailer's ongoing investment in its website has created a dynamic space which ticks all the boxes of a successful ecommerce offering. Equally, the site is constantly evolving to meet the needs of its customers, while consistently delivering on the values of the John Lewis brand.

    Other retailers, despite their place in the market, should take note of John Lewis’ success. It doesn’t matter whether they are a 'department' store, brand site or other type of retailer; they too can ensure that their ecommerce sites give the customer an engaging and seamless shopping experience by never standing still, developing ecommerce capabilities and viewing them as ever evolving opportunities to connect with and serve customers.

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