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John Lewis fashion sales up 30% this week

Department store group John Lewis reported fashion sales up 30% year on year for this week, driven by sales of footwear and accessories.

John Lewis said in a statement that its fashion sales were “helped by competitor activity which drove a halo effect onto our own-brand products”.

The department store group said footwear sales were particularly strong and jewellery had “a record week”.

Kidswear sales were also buoyant with a year-on-year increase of 40%. Sales of children’s World Cup T-shirts were particularly strong.

Total sales at John Lewis rose 25% for the week, with every store performing ahead of last year.

John Lewis said online sales were also strong.

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