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John Lewis goes vintage at Goodwood

John Lewis is to open a pop-up shop at West Sussex fashion and music festival Vintage at Goodwood.

The temporary store, the fascia of which will feature a giant sewing machine set against a vintage-inspired print, will be part of an old-fashioned ‘high street’ created at the festival.

Vintage at Goodwood is the brainchild of designers Gerardine and Wayne Hemingway. It is the first of what will be an annual event celebrating music and fashion from the 1940s through to the 1980s.

A spokeswoman for John Lewis said the department store chain was approached by festival organisers following the success last summer of John Lewis’s Make Do and Mend book, an updated version of the wartime pamphlet providing money-saving advice, including information on sewing your own clothes. John Lewis also offered Make Do and Mend classes in its stores.

The pop-up store will offer similar workshops and will sell a small number of products, including haberdashery kits, vintage jewellery and Hunter Boot wellingtons. It will also showcase the retailer’s collaborations with designers Celia Birtwell and Joe Casely-Hayford for autumn 10, as well as rolls of 1950s-inspired fabrics.

The pop-up store will also have computers so people can order from the complete John Lewis offer.

Vintage at Goodwood takes place from August 13-15. For more details, visit www.vintageatgoodwood.com.

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