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John Lewis launches Christmas ad competition

John Lewis will give one aspiring musician the opportunity to star in its Christmas campaign this year with a reworking of its advert set to air on Christmas Day.

The department store retailer, known for its tear-jerking festive adverts, has this year released the animated story of ‘The Bear and The Hare’ featuring Lily Allen’s vocals covering Keane’s Somewhere Only We Know.

John Lewis’ initiative will encourage the public to record a version of the soundtrack and the winning entry will be used on a special edition of the advert, which will be screened on Christmas Day.

Up and coming singers and musicians are being called on to upload videos of their version of the song at youtube.com/JohnLewisRetail. The competition will close on December 3 and a winner will be chosen by a panel.

The winner will then record the track in a professional studio, which will feature in a 90-second version of the advert on ITV1 on Christmas Day.

Marketing director Craig Inglis said: “In previous years we’ve been overwhelmed by the number of people sending and uploading their versions of songs from our Christmas ads.

“This year, with the support of Lily Allen and Keane, we want to give someone a Christmas they’ll never forget - the chance to hear their song on our advert on Christmas Day. Absolutely anybody can take part - we’re really looking forward to seeing the entries come in.”

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