John Lewis’ own brand fashion sales soared year-on-year last week with its recent launch of Somerset by Alice Temperley and its first ever menswear only print advertising campaign helping drive footfall.
In the week commencing October 1 womenswear sales rose 36% and menswear sales increased by 42% year-on-year.
Director of buying Matt McCormack said: “We have been working hard with our own in-house design teams to create, what we feel is, our strongest private label offering to date. Quality and style has been integral at every stage and, as a result, we have a great proposition across women’s and menswear.”
He added that John Lewis & Co has helped drive menswear private label sales. Along with the launch of womenswear range Somerset by Alice Temperley McCormack said further collections had been successful. “The reinvigoration of John Lewis Collection and the launch of Collection Weekend for women has proved really successful across both fashion and accessories,” he added.