John Lewis is seeking expansion into ten new Asian markets through targeting concessions within existing department stores.
Speaking to the Financial Times, John Lewis managing director Andy Street confirmed the retailer was looking at locations including Kuala Lumpur and Tokyo but ruled out entry into China claiming the market was not ready for its product range.
He also confirmed the company was not yet ready to open standalone stores, and was looking for locations where consumer tastes and incomes aligned with its offering.
John Lewis already has shops within four branches of South Korean department store Shinsegae, as well as having a wholesale arrangement with the company. It will open two more concessions by the autumn.
Last week the company announced it was to move into travel retail with a unit opening in Heathrow’s Terminal 2 in June 2014. The move aims to familiarise international consumers with the brand.
It is also keen to further develop its international wholesale and online businesses, which now ships to 33 countries including France, Germany, Spain, Italy, Australia and the US.