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John Lewis posts record-breaking festive sales

Fashion sales at John Lewis rose 10.4% over the festive period, breaking records along the way, with online sales accounting for a quarter of all business.

Total sales rose 14.8% to £684.4m in the five weeks to December 29, with like-for-likes up 13% on the same period last year.

Online sales for the five weeks were up 44.3% on last year.

During the seven days from December 16 John Lewis saw record sales of £157.8m, up 26.5% on 2011, and broke through the £150m barrier for the first time.

In the fifth week of the period (December 23 to December 29 inclusive) sales rose 11.5% to £112.9m. The first day of clearance, December 27, was a record day for the department store chain with sales reaching £31.7m.

Managing director Andy Street said: “In an economic climate which continues to be volatile, to have achieved these results is testimony to the strength of the John Lewis brand and the commitment of all our partners to give outstanding service.”

He added: “The success of our online operation and our pre-eminence as an omni-channel retailer cannot be underestimated.”

 

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