John Lewis will increase its own-label men’s formalwear offer from September with the launch of three suiting sub-brands.
John Lewis Collection, John Lewis British and John Lewis Made in Italy are inspired by catwalk tailoring trends, Savile Row styling and Italian tailoring respectively.
Head of menswear buying Matt McCormack said the launch was part of wider plans to beef up its stores’ formalwear offer. It also recently brought in well-known brands such as Thomas Pink.
McCormack said: “At the moment around 26% of turnover in menswear is built around the John Lewis private label or our designer collaborations, and we intend for that to be about 30% or 31% by the end of next year as a result of the changes.”
John Lewis Collection comprises two suit styles. Prices start at £50 for a shirt with trousers costing £80 and a suit jacket £150.
John Lewis British is part UK- made with fabrics sourced from Leeds mill Alfred Brown and shirts manufactured by London-based Alexander Boyd. The range features three suits, four overcoats and two jackets.
Prices for the British collection start at £65 for a shirt, £80 for the trousers and £170 for a suit jacket.
The John Lewis Made in Italy collection also comprises three suits and prices start at £80 for a shirt, £100 for trousers and £250 for a suit jacket.
All 26 stores will get the John Lewis Collection at the start of September while the other two ranges will launch in the 15 top- performing stores including London Oxford Street, Westfield Stratford and Cheadle, Greater Manchester.
Separately, John Lewis launched its new-look menswear department in Cheadle this week. It will roll this out to all its stores over the next