John Lewis has recorded its best-ever week, with sales in the week to Saturday December 5 £1m ahead of its previous record week set in 2007.
Sales at John Lewis during the period were £102.4m, 13.8% up on the same week last year.
The figure also represents a 6% rise on the equivalent week in 2007, when figures were not impacted by the turbulent trading conditions seen in 2008 following the banking collapse.
Records were smashed in departments including gifts and online arm johnlewis.com reported its highest sales for one week.
John Lewis said that this week is the earliest time in the Christmas season that the department store recorded a figure in excess of £100m.
John Lewis added that branches across the country revealed that shoppers are buying gifts and preparing for a family Christmas at home.
Nat Wakely, director of selling operations for John Lewis said: “This has been a superb record week. Partners in all our branches have worked extremely hard to ensure that customers have the best possible Christmas shopping experience at John Lewis and that they find the innovative quality products they are looking for at the lowest prices underpinned by our Never Knowingly Undersold promise.
“With Christmas shopping seriously under way there is a clear trend for an indulgent family Christmas.”