John Lewis has reported flat sales from Sunday to Wednesday compared with last year, as the snow impacted footfall and sales.
Johnlewis.com however reported sales up 62.2% so far this week, as shoppers opted to order from home rather than brave the weather.
Key highlights included outerwear, with hats, gloves and scarves selling every 20 seconds.
Director of selling operations Nat Wakely said: “This week has seen sales level with last year which reflects significant underlying strength, considering the adverse conditions.
“The snow has impacted both footfall and sales in shops where the weather has been particularly poor, however there has been some compensation in our multichannel proposition with johnlewis.com +62.2% week to date as customers unable to travel opt to shop online.”
Women’s shoes also had a record week with sales up 28% on last year.
John Lewis said last week alone it proactively checked over 116,000 prices to ensure it matched competitor offers.
How is the snow affecting YOUR business? Are any brands or categories performing particularly well? And is it changing the way people shop? Tell us below.