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John Lewis sales benefit from England’s World Cup exit

Fashion was the strongest category for department store group John Lewis last week with an 18.1% year-on-year rise.

Every category was up with strong sales across both discounted lines and full-price new product.

Total sales at John Lewis were up 11.4% to £67m for the week to July 3, with England’s exit from the World Cup providing a boost to footfall.

After a slow start, shoppers came out in force. Bluewater was the best performing shop – sales there climbed 23.5%.

Online sales rose 30.6% and the Click & Collect service proved popular.

John Lewis head of multichannel content Helen Keppel-Compton said the weekly sales rise was “ahead of many of our expectations” following the lacklustre start to the week.

She said: “Clearance remains key for this week. The slightly cooler weather and – sad though it is – the lack of English interest in sporting events should be in our favour.

“Customers will still have the benefit of good choice of discounted and special-buy ranges, with some lovely newness to tempt them. We are well placed to make the most of this opportunity.”

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