John Lewis said its new collaboration with designer Alice Temperley will be an ongoing project and that it will diversify the product range in future seasons.
Speaking to Drapers as it unveiled the first Somerset by Alice Temperley womenswear range for autumn 12, head of womenswear buying Jo Hooper said the collection would be the first of many for the department store and UK designer Temperley.
“We have a long-term agreement with Alice and we will look to develop other areas of product outside of fashion, including homewares and iPod covers, that have synergies for John Lewis and the Temperley label,” she said.
Somerset by Alice Temperley, which comprises 60 pieces of clothing and 30 accessory items for its first season, was unveiled on July 4 and will launch in all
29 John Lewis stores and online from September 4.
“We wanted the collection to be available to all our customers,” said Hooper. “This also helps Alice with her intention to make her designs available to a much wider audience.”
Retail prices range from £29 for a scarf to £1,000 for a sheepskin coat. Hooper said the range would have its own shopfit in stores, which will reflect Somerset by Alice Temperley’s “Britishness”.