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John Lewis website booms on the back of snow

Snowy weather resulted in a 56% surge in internet sales for John Lewis over the week to January 9, offsetting a decline in sales at the 29-store chain.

John Lewis director of operational development Andrew Murphy described the performance of the John Lewis website as “stunning” and said fashion sales had been especially strong.

The strength of online helped the chain restrict its sales decline to 1.4% in the week to January 9, when it turned over £53.8m.

Fashion sales were up 4.8% over the week as sales of winter clothing, including gloves and thermal underwear, flourished due to the snow.

Every John Lewis store opened every day despite the weather, although footfall was “significantly” depressed in many shops through the middle part of the week and a substantial number of trading hours were cut in order to close some branches early on Tuesday and Wednesday.

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