John Lewis has posted a 1.4% year-on-year rise in sales to £149.9m in the week to December 14, with the department store group singling out womenswear and kidswear as its strongest categories within fashion.
Figures are up 3.7% on the previous week’s trading. Customers continued to flock to johnlewis.com, with sales up 13.2% year-on-year.
John Lewis said it introduced several technological developments during the past week including Google Street View, which allows customers to navigate its Oxford Street flagship shop by taking a virtual walk through the aisles. Transactional tablets and mobile charging stations were also introduced.
John Lewis retail director Andrew Murphy said: “We intend to keep investing and innovating this Christmas so that our shops remain compelling and hassle-free places for customers, offering multiple reasons to visit them. Partly this will see us use an increasing amount of technology to make shopping easier and offer more ‘in shop help’.”