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JoJo Maman Bébé ups store openings

Maternitywear and kidswear retailer JoJo Maman Bébé is hunting for more UK stores as it prepares to make its international online debut.

The 34-store retailer wants to open a further 12 shops in its next financial year, which starts on July 1. It is on track to open nine new stores in the current financial year.

Founder and managing director Laura Tenison said: “Satellite towns next to big cities are our prime target. We are a convenience-type store

that mothers can walk to with their prams. It’s why we get such a high level of repeat visits.”

JoJo Maman Bébé will also launch a multilingual website in Europe “imminently”, said Tenison. It is not known what languages it will launch in but the website will accept various currencies and will be used to trial the retailer’s potential in Europe.

Tenison said approximately half of JoJo Maman Bébé’s turnover came from online. Total sales hit £20.2m in the year ending June 30, 2010, with EBITDA of £1.8m.

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