Polish model Anja Rubik has been unveiled as the new star of Kurt Geiger’s autumn 11 advertising campaign.
Shot in London and with a nod to the Swinging 60s, the new campaign shows Rubik, who has modelled for brands including Gucci, Fendi and Chloé, in the retailer’s signature Kurt Geiger stiletto and Chelsea boots.
The footwear label has also revealed a name change for its high end collection, formerly Kurt Geiger, to Kurt Geiger London. All styles in the line are constructed from luxury leathers and are made in European tanneries and artisan workshops. The brand’s other lines include KG*Kurt Geiger and Carvela.
The autumn 11 campaign starring Rubik will launch in August 2011.