UPDATED: Lanvin’s much-anticipated collection for high street retailer H&M sold out within hours after it launched on Tuesday with hoardes of shoppers queuing to get their hands on the coveted items.
The Lanvin for H&M collection, which was designed in collaboration with Lanvin’s artistic director Alber Elbaz, ranges in price from £7.99 for a lipstick to £199.99 for a black sateen coat with jewelled buttons and detachable fur collar.Cocktail dresses retail at between £79.99 and £149.99.
The collection went on sale in both H&M stores and online at h&m.com.
At H&M’s flagship store at Oxford Circus a 300 strong crowd gathered for the 9am opening with some shoppers sleeping outside the store overnight. Security guards manned the doors as an armband system was used, allowing up to 60 shoppers in at a time for 15 minute periods.
Josephine Heich, 22, was the first shopper through the doors this morning. She started queuing at 3.30am. Heich said: “It’s the first time I’ve queued for something like this. But, it’s Lanvin”.
Heich snapped up one of the key items of the collection, a red net-skirted cocktail dress for £149.99. Shoppers identified the yellow, ruffle one-shoulder dress as their most-wanted item.
The collaboration also includes menswear, designed by Lucas Ossendrijver, featuring ribbon trim blazers, classic lace-up shoes in four colour ways, tailored shirts, coats and bow ties.
The collection has gone on sale in both H&M stores and online at h&m.com. According to tweets and from those at the event, the collection sold out within minutes online.