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Liberty of London to team up with Target

Liberty of London, the brand famed for its prints and owned by department store Liberty, has confirmed it has signed a deal with US value chain Target to create a range of clothing and accessories for the store.

Liberty of London for Target will launch on March 14 next year in Target stores across the US and on target.com.

The range will include fashion and homewares. The fashion range will feature clothing and accessories for women, men and kids.

Previous Target designer tie-ups include accessories brand Anya Hindmarch and Alexander McQueen.

Liberty chief executive officer Geoffroy de la Bourdonnaye said: “Target really started the trend of pairing mass marketers with brands and designers, and I feel like Liberty is joining their hall of fame. It’s a real accolade for us to team with a store that is known as an incubator of fresh talent and design. We consider Liberty to be the same, so it’s a good pairing.”

He added: “People outside the U.S. don’t really know how big Target is and what it means,” said de la Bourdonnaye. “Ed Burstell [Liberty’s buying director] and I had to explain to our shareholders just how important this collaboration could be. Now, our chairman [Richard Balfour-Lynn] is over the moon.”

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