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Lingerie helps John Lewis to 27% sales jump

John Lewis revealed this morning that sales from Sunday to Wednesday this week were up 27% on 2008 levels.

Last minute gift sales in lingerie have been particularly strong, with designer lingerie sales up 115% driven by brands such as Stella, Myla and La Perla. Cold weather footwear has performed well due to the snow, with sales of snow boots trebling and wellington boots up 160%, and the company has sold a pair of slippers every two minutes..

The Clearance starts online at 6pm today, and in stores on the 27th, except for Trafford which will open Boxing Day.

“We have had a cracking Christmas and are anticipating an equally strong Clearance, having bought in 15% more bargains,” said Director of Selling Operations Nat Wakely.

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