Luxury brands are taking up retail space in Westfield Stratford, despite there being no original plans to have a luxury quarter there.
It is understood that Westfield had not previously intended to create a luxury area similar to The Village in Westfield London, which hosts brands including Burberry, Dior and Gucci. However, a source said Westfield Stratford was now experiencing “unprecedented interest” from the luxury sector.
British heritage brand Aquascutum erected hoardings earlier this month, although it is not known when the store will open. The brand refused to comment on why it had chosen to launch a store in the east London shopping centre.
Armani Exchange is also set to open next month, and it is understood more luxury brands will occupy units this year.
The brands will join designer labels Mulberry, which opened a store in the shopping centre shortly before Christmas, and Prada, which swung open its doors last month. Prada also declined to comment on its new store.