Marks & Spencer will celebrate the ‘Best of British’ fashion in an exclusive partnership with the British Fashion Council.
During the three year ‘Best of British’ initiative the high street retailer will celebrate British fashion, home grown talent and sustainability. As part of the programme M&S is to create two new clothing collections, which will feature British heritage, sourcing and production.
The capsule collections of men’s and womenswear will be the first in a number of plans under the initiative.
BFC chairman Natalie Massenet said: “The M&S brand is synonymous with all things British so we are delighted that they will be partnering with us to champion the very best of the UK’s manufacturing, textiles and practice. We are charging them with taking a lead on positive fashion and change within our industry.”
Marc Bolland, M&S chief executive added: “We are proud to collaborate with the British Fashion Council and look forward to working alongside them on our exciting ‘Best of British’ initiative. This is the start of an exciting journey to put more emphasis on British design and talent.”