Marks & Spencer has launched a design studio in collaboration with The British School of Fashion, which it has said will aid its investment in the British fashion leaders of tomorrow.
The studio based at the postgraduate school at GCU London’s satellite campus on Fashion Street, Spitalfields will provide “creative space” for all M&S design teams to help develop ideas away from the office.
Speaking at the launch event last night (September 16) chief executive Marc Bolland said, “creation and creativity is what should drive the economy and British hearts”.
He added: “In the past it was like, are we following or are we leading? This is more of us leading the way with trends.”
The five year partnership with The British School of Fashion will also comprise an annual £50,000 fashion bursary to fund scholarships, which will support selected students on fashion courses at the School. The first M&S scholars will be selected in February next year.
The studio will additionally house a digital content hub and an arm of the retailer’s digital publishing team will be based there to document the design team’s work.
Bolland said: “M&S Studio at Fashion Street in Shoreditch builds on M&S’s extensive design expertise, giving our team a vibrant new location from where they can draw inspiration for new collections. The M&S Fashion Scholarship is an exciting way for our designers to work with some of the British School of Fashion’s best young design talent and for M&S to invest in the British fashion leaders of tomorrow.”