Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Marks & Spencer joins location-based marketing scheme

Marks & Spencer has joined telecoms firm O2’s ‘You are here’ location-based marketing service, enabling the retailer to target consumers with special offers.

Involvement in the scheme will allow Marks & Spencer to send text or MMS messages to participating O2 customers when they are near an M&S store. To redeem the offer, shoppers quote a unique product code form the text to the store assistant.

The service launches today, when M&S is offering a free smoothie to scheme participants who buy a Simply Fuller Longer sandwich or salad.

M&S online marketing manager Nicky Fouhy said: “Mobile is already an important channel for us, with over 2 million people shopping at M&S on their mobile last year.

“Proximity marketing is a new and exciting mobile channel that will enable us to offer value to customers in a targeted and engaging way.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.