Marks & Spencer is to introduce recycled clothing labels to over 300 million garments as part of its Plan A ethical programme.
The high street chain will use polyester made from recycled polyethylene terephthalate drinks bottles instead of from virgin polymer.
The labels will also carry new wording – Recycle with Oxfam – to encourage customers to use the M&S and Oxfam Clothes Exchange, which rewards customers who donate their clothing to Oxfam stores with a voucher for money-off at M&S.
Through Plan A, M&S has made a commitment to help customers to recycle 20 million items of clothing a year by 2015.
The new labels will be used in M&S clothing from early next year. About 2 million recycled plastic drinks bottles will be used every year to make the labels.
Gordon Henman, general merchandise packaging technical manager at M&S, said: “As part of Plan A, we’re committed to ensuring that the raw materials we use come from the most sustainable sources.
“Increasing the amount of recycled material we use in products and packaging will help us achieve this commitment and reduce our impact on the environment.”