Marks & Spencer is to return to France a decade after shutting its operations in the country.
The retailer will deploy a bricks and clicks strategy with a food and womenswear store on the Champs-Elysees in Paris and a website, trading in euros, to serve consumers across France.
Marks & Spencer intends to launch both businesses towards the end of the year in time for peak Christmas trading.
The retailer is looking for “a limited number of locations from which to sell a larger clothing and food offer.”
Marks & Spencer chief executive Marc Bolland said: “Marks & Spencer has great brand awareness here in France and a place in customers’ hearts.
“We’re very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”
The French website will be Marks & Spencer’s first international transactional site, priced in euros and with local delivery prices. It will offer womenswear and lingerie, menswear, kidswear and homewares.
The Champs-Elysees shop measures 15,000 sq ft over three floors.
Meanwhile, Marks & Spencer has started consulting shareholders over a new pay structure which could see executive remuneration linked more closely to performance, according to reports.
Marks & Spencer said in its annual report that it planned to review its pay strategy following the arrival of new chief executive Marc Bolland.
The move was described by one significant shareholder as “constructive” but could prove controversial.
People close to the situation told the Financial Times that the overhaul was unlikely to lead to considerably higher pay for senior directors, as it is already able to award exceptional bonuses of up to four times a director’s salary.
They also said it would apply to future bonuses rather than those that had already been agreed, including Bolland’s pay package which could be worth up to £15m in the first two years.