The high-street retail giant has launched the first product from its Shwopping campaign in which garments are made from old or unwanted clothing donated by customers.
The ‘Shwop Coat’ goes on sale in selected stores across the UK and online from 10th October and is made from wool provided by customers in M&S stores or via its charity partner Oxfam. Priced at £89 the limited edition ladies coat is half the cost it would be if made from virgin wool.
The Shwop Coat follows Marks & Spencer’s eco and ethical programme that aims to make M&S the world’s most sustainable major retailer by 2015. Mark Sumner, Plan A expert at M&S said: “The Shwop Coat marks a huge step forwards for creating a sustainable future for fashion. It’s also great for our customers who can not only see what shwopping their old and unwanted clothes can lead to, but also get their hands on a stylish coat that looks great but costs less.”
He continued, “Our Shwop coat is the perfect example of what is possible from Shwopping, and we really hope it will lead to more of our customers shwopping so we can make even more garments made from their old and unwanted clothes.”