Upmarket US womenswear retail group Max Studio is to open its first UK standalone store on London’s Westbourne Grove after a year’s search for a suitable location.
The two-floor store will open under the Max Studio fascia, situated next door to Ralph Lauren, later this month. The $1bn (£626m) business has 33 standalone stores in the US under the Max Studio and Leon Max fascias, and is sold through a total of 280 doors globally.
Max Studio founder and head designer Leon Max has led the design of the store, a key feature of which will be a marble staircase.
The store will be positioned as a luxury women’s destination and will bring in new styles every two weeks, according to a spokesman.
Max Studio already has a UK presence via its website, Maxstudio.co.uk, and 10 concessions in House of Fraser, which launched in September 2009. The group’s stores sell its trend-led offer across four own labels – Max Studio, Leon Max and the lower-priced MSSP and Studio M.
Max Studio is based around smart casualwear styles and includes tops, knitwear, outerwear, trousers, footwear and accessories, with dresses retailing at £75 to £499.
Leon Max has a stronger focus on tailoring and formal styles. Prices are about 20% higher.
The retailer also unveiled Russian model Katia Elizarova as its global face this week, following on from models Rosie Huntington-Whiteley and Lily Cole.