Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

M&S becomes exclusive fashion partner for The X Factor

Marks & Spencer has been named the exclusive fashion partner of The X Factor, the search-for-a-star TV show.

The new series of The X Factor starts tomorrow night and M&S will be the partner for all in-show competitions, including for the main show on  ITV1 and The Xtra Factor on ITV2, and will have on-screen branding.

The deal means that M&S’s key autumn/winter ‘011 styles will feature on the programme’s homepage and consumers can access special footage using an M&S-branded video player which will be available when the first live show airs in October.

Marks & Spencer marketing director Steve Sharp said: “M&S joining forces with The X Factor makes perfect sense. Styling and fashion is a crucial part of The X Factor journey - for both the contestants and the viewers. So what better partner for the nation’s favourite entertainment show than the nation’s favourite retailer?”

Production company Syco TV head of commercial Mark Brittain said, “It is very exciting to have such a strong brand as M&S joining forces with us to shine the spotlight on the new generation of The X Factor.  With two such evolving and fresh brands the fashion partnership with M&S is ideal.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.