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M&S: Bolland to move fashion upmarket?

M&S chief executive Marc Bolland is said to be plotting to move the business, including its fashion offer, in a more contemporary and upmarket direction from autumn 11.

Details are vague but Bolland is said to be stamping his authority on its fashion from next season but that he didn’t plan to take the ranges “too young”.

According to reports this morning, Bolland’s plans have created “tension” between himself and general merchandise director Kate Bostock although this has been vehemently denied by the retailer.

However, the Financial Times reported today that Bolland had been “prescriptive” in what he wants Bostock to do, which had led to her feeling her “wings had been clipped a bit”.

Bolland is also in teh process of appointing brand directors for each of the retailer’s sub-brands in order to turn them from “labels into real brands”. The brand directors will report to marketing director Steve Sharp.

Drapers is due to review the autumn 11 collection at the M&S press day today. Details will be published later this afternoon.

 

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