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M&S launches new push-up bra technology

Marks & Spencer, the UK’s largest lingerie retailer, will launch a cleavage-enhancing bra called “Add 2 Cup Sizes” in July.  

M&S, said the bra uses a light foam, which is half the weight of traditional gel pads to create the illusion of adding two cup sizes to the wearer’s natural size. The bra does not use gel pads or traditional padding used by rival push-up bra brands and manufacturers.

The bra also has straps that can be crossed at the back, further enhancing the wearer’s cleavage.

The ‘Add 2 cup sizes’ bra will retail for £20 when it launches in stores in July.

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