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New Look ramps up global assault

New Look has appointed a new head of franchising and opened up its website to international markets.

Alex Cara, who is head of franchising at Spanish retail group Cortefiel, will join the high street retailer in October as franchise director.

Cara will replace Michael Lemner, who has been at New Look for four years and who was appointed group managing director for franchise, developing markets and Mim, New Look’s French value chain, in May.

New Look has 612 stores in the UK and Republic of Ireland and 25 in France and Belgium, plus franchises in the United Arab Emirates, Bahrain, Egypt, Kuwait, Saudi Arabia and Russia.

Cara grew Cortefiel, which owns brands including Springfield, Cortefiel and Women’secret, from a 50-store franchise operation to 500 stores over four years. He has also worked at Nike, Benetton and the Sears Group.

Meanwhile, after a successful soft launch earlier this month, New Look has opened up its website to markets outside of the UK for the first time.

As well as launching the site in the Republic of Ireland, France, Belgium and the Netherlands, where it has a store presence, the site now delivers to markets including the US, Australia, Germany, Poland, Spain, Sweden, Italy and Switzerland, where it has no stores.

New Look ecommerce director Dom McBrien said the initiative would provide “useful information for planning store roll-outs”.

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