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New storefit to be trialled in Bhs

Arcadia is planning to trial a new look for its department store chain Bhs in one store in May.

The Sir Philip Green-owned business is working with design practice Dalziel & Pow on the plans, which if successful could be rolled out to other stores. Bhs was merged into Arcadia last year.

Dalziel & Pow has been working with several of the Arcadia brands, and the format it created for the New York Topshop store was used for the new branch in the Eldon Square extension in Newcastle-upon-Tyne, which opened this week.

It has also worked with the design consultancy on a new look for women’s young fashion chain Miss Selfridge, which was also unveiled at Eldon Square. The Miss Selfridge area - on the upper floor of a store shared with Dorothy Perkins and Burton - uses pastel shades in a style that borrows some of its inspiration from US retailer Anthropologie, which is famed for its quirky and unique visual merchandising.

Arcadia chief executive Ian Grabiner told Drapers at the Eldon Square unveiling that investing in store design was vital to keep Arcadia’s chains at the cutting edge in today’s competitive fashion environment.

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