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New talent hub mooted by Westfield

Westfield is mulling the introduction of a fashion equivalent of its Great Eastern Market to attract small boutiques and emerging designers.

The Great Eastern Market is a food hub in Westfield’s Stratford centre, which hosts 16 retailers ranging from indies to large businesses.

Director of UK and European operations Bill Giouroukos said the concept gave the mall a “specialist” feel, adding he recently had a conversation about creating a similar base for fashion, following success in Australia.

“In Sydney, we have a concept in our youth precinct for young designers, where someone has taken out the master lease and the designers come in and out without being tied up with the capital requirements of taking a unit,” he said.

“They get given a go and the consumers see something different.

I could see potential in something like that for one of our centres here.”

Conversations are at an early stage, but Giouroukos added: “We would like to engage with anybody who has a good idea.”

Readers' comments (1)

  • Thierry BAYLE

    The concept is good however it is also about giving longevity to the project and brands having a retail location.
    In the current economy, managing well the fundamentals is critical.
    Whether it is the work we do with clients on the Open To Buy plan (OTB plan) - stock management / team management / increasing customer traffic ... those are issues and opportunities that we need to train the new designers on.
    Happy to discuss further.
    global fashion management

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