Non-food price inflation slowed to 1.2% in April driven by promotional activity over Easter.
The slowdown in non-food prices compared with 1.5% in March. BRC director general Stephen Robertson said retailers’ efforts to generate sales with Easter discounts were “key to holding back prices on non-food goods”.
Robertson said: “Clothing, footwear and electricals prices were actually down on a year ago, and those prices fell faster than the previous month.
Shop price inflation increased to 2.5% in April, up from 2.4% in March.