Womenswear retailer Oasis is to launch a heritage-inspired range using fabrics sourced from a British mill for the first time in 10 years.
The 14-piece collection, which will go into 20 Oasis stores and online from September, will feature nine pieces, including a coat, skirts and shorts, made using fabrics from woollen mill Abraham Moon in Guiseley, West Yorkshire. Prices will range from £45 for a skirt and up to £120 for a coat. The collection will be manufactured in Romania.
Oasis design director Clive Reeve said: “Oasis has used British fabrics before, but we haven’t worked with Moon for about 10 years and it is important for us to support British manufacturing in whatever way we can.”
He added: “Oasis is a retailer with a fantastic heritage and we wanted to make the most of it. Also, this is a really important year for Britain with the Olympics and the Jubilee, so it made sense to launch the range this year.”
The collection will also feature blouses carrying British heritage-inspired prints, although these will not be made using UK-manufactured fabrics.
Reeve added that Oasis will flag up the collection in-store with Oasis Heritage labels and swing tags, and labels will highlight the pieces that use Abraham Moon fabrics.
Honor Westnedge, retail analyst at Verdict Research, said the range would resonate well with customers. “If a brand is not known for its heritage lines, it will have to work hard to ensure customers are made aware of it,” she said.