Womenswear chain Oasis is to reopen its flagship store on London’s Argyll Street tomorrow following a revamp.
Described by Oasis managing director Liz Evans as a “complete multichannel shopping experience”, the 4,000 sq ft, two-floor store will showcase technology that has been trialled by Oasis owner Aurora Fashions. This includes iPads for in-store customer orders and enquiries, and handheld mobile scanners.
Although it is not yet possible to pay for products using the scanners, Evans said this would be the next step. “Eventually we hope customers will be able to pay for their product without leaving the changing room.”
Evans said Aurora’s 90-minute delivery service would be used in the store. “If people are shopping in the West End and we don’t have their size, we can order it there and then. They can pop back in 90 minutes and we’ll have it,” she said.
The store will also feature personal shoppers, and to mark the reopening Oasis will launch a limited-edition collection called Twenty Twenty. Comprising 20 pieces and focusing mainly on dresses and coats, the collection will only be available in the Argyll Street store and online. Prices range from £70 to £160.
Oasis will close the nearby Regent Street store as a result of the revamped Argyll Street store.