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Online sales set to reach £350m on Monday

Etailers are expected to notch up some £350m of sales on Monday on what could be the busiest online shopping day of the year.  

According to the Internet Measurement Research Group (IMRG), 93% of shoppers plan to spend online this Christmas, with nearly three quarters of consumers doing half or more of their total gift purchasing online. The IMRG predicted that a total of £5bn will be spent online during the month of December. This marks a 14% year-on-year increase.

IMRG director of operations David Smith said: “Online retail has consistently delivered double-digit growth throughout 2009 as consumers switch to the convenience and price savings available on the internet.”

Brian McBride, managing director of Amazon UK, which sells fashion brands including Boxfresh, Bench and Evisu, added: “In 2009, more people than ever will be ordering Christmas presents via the internet. Low prices and vast choice coupled with the ability to order from the home or office makes internet shopping a cost-effective and highly convenient way to purchase Christmas gifts.”

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