Colour and print grab buyers’ attention as brands report strong start to order writing on opening day.
Buyers and brands were in optimistic mood on the opening day of Pure London, with queues forming outside the venue and orders being written before lunchtime.
Jenna Aarons, brand co-ordinator at contemporary womenswear brand Sticky Fingers, said: “It’s been good. We’ve taken a few orders already. Last season was so good so we were really looking forward to coming back this season. We are feeling very optimistic.” Aarons added that colour blocking, fur trims and prints were particularly strong for autumn 12.
Jo Davies, owner of premium indie Black White Denim in Wilmslow, Cheshire, was impressed by the number of buyers queuing to enter Pure London. “It’s a really well organised show, with a good breadth of brands,” she said, adding that colour and print will be key trends for next season.
Another womenswear indie added: “We’ve found more brands that are providing fresh product and good price points and we’re taking on five new brands for autumn 12.”
Joanna Sandow, the new owner of lifestyle indie Wellington Country Sports in Wellington, Somerset, was impressed by Rampant Sporting’s autumn 12 collection. “We’re coming with fresh eyes as we’re taking over the shop in April. I’m trying to combine the country look with an edge of feminity,” she said.