Original Factory Shop said sales rose 48.3% over Christmas, a record performance from the value department store.
Original Factory Shop, which stocks various brands at discounted prices alongside own-brand ranges, said profits rose 60% over the four weeks to December 27. Like-for-like sales grew 16% over the period, while like-for-like sales for the whole quarter were up 7.7%.
Original Factory Shop chief executive Angela Spindler said: “We gave customers exactly what they wanted this Christmas by making their money go further and giving them access to luxuries at affordable prices, even in these testing times.
“Our quest to deliver outstanding value continues into the New Year, we will be holding the prices of current stock and not passing on the VAT increase to our customers.”
Original Factory Shop has 130 stores nationwide and sees potential to grow to have 400 sites. This year the retailer will open 30 new shops, focusing mainly on small market towns and domestic tourist destinations.
Spindler said: “We are local, competition is limited and we are almost always the major non-food retailer in the immediate locality.”