Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Peacocks hires La Senza marketing director

Value chain Peacocks has appointed former La Senza marketing head Lisa Bond to the newly created role of marketing director.

Bond was previously marketing director at La Senza for five years and was responsible for advertising campaigns featuring presenter Tess Daly and Danielle Lineker, married to former English footballer Gary Lineker.   

She replaces head of marketing Richard Antrum, who will take early retirement and leave the business at Christmas.

It emerged yesterday that two private equity firms, believed to be Bain Capital and Blackstone, are understood to have made an unsolicited approach for the Peacocks Group, which includes discount chain Bonmarche, just weeks after its management pulled a sale process.

Bain Capital and Blackstone have reportedly offered about £500m for the group, some £100m less than the retailer’s asking price, which was understood to be around £600m.

Peacocks Group, which has 900 stores in the UK including discount chain Bonmarche, pulled its sale process at the beginning of this month after insufficient interest from potential bidders.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.