Value chain Peacocks has appointed former La Senza marketing head Lisa Bond to the newly created role of marketing director.
Bond was previously marketing director at La Senza for five years and was responsible for advertising campaigns featuring presenter Tess Daly and Danielle Lineker, married to former English footballer Gary Lineker.
She replaces head of marketing Richard Antrum, who will take early retirement and leave the business at Christmas.
It emerged yesterday that two private equity firms, believed to be Bain Capital and Blackstone, are understood to have made an unsolicited approach for the Peacocks Group, which includes discount chain Bonmarche, just weeks after its management pulled a sale process.
Bain Capital and Blackstone have reportedly offered about £500m for the group, some £100m less than the retailer’s asking price, which was understood to be around £600m.
Peacocks Group, which has 900 stores in the UK including discount chain Bonmarche, pulled its sale process at the beginning of this month after insufficient interest from potential bidders.