Peacocks, the value retailer, has partnered with Daisy Lowe to launch a range of retro-inspired swimwear designed by the model.
Daisy, who has previously modelled her mother designer Pearl Lowe’s clothing range for Peacocks, will also model the swimwear range which will be in stores and online in May.
The Daisy Lowe for Peacocks range comes hot on the heels of five sell out vintage-inspired clothing collections designed by Pearl.
Daisy’s range of swimwear is priced up to £18, in sizes eight to 16 and in cup sizes 32B to 36DD. Customers can mix and match briefs and bikini tops.
Daisy sought inspiration from the French Riviera in the fifties for the four piece collection.
Pearl will continue her spring 11 vintage inspired tea dress collection set to launch in April.
Daisy Lowe said: “It was important from the start that my designs were accessible so my friends could afford them, which is why we’ve kept the collection under £18. I’ve sought inspiration from the things I love, family holidays in Europe, iconic fifties pin ups and classic vintage shapes. My mum is my style icon and it was great growing up and having access to her closet. I’m so pleased I now have my own collection to wear and share with my friends instead of nagging my mum for hers.”
Jane Hotz, Peacocks’ Womenswear Buying Director said: “We’re thrilled to be able to translate Daisy’s vintage designs for our customers. Daisy is a trend setter, and it’s been an inspiration turning her creative ideas into a reality. We hope customers enjoy wearing her designer swimwear at great value.”