Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Primark gets fit for January with new campaign

Primark has taken inspiration from the January fitness frenzy trend for its latest campaign.

The value retailer’s new Workout campaign mirrors the trend to update fitness regimes at the start of the year, with Primark’s push highlighting recommended sports activities.

Primark has also bolstered its Workout range with two new product lines for spring titled Menswear by Admiral and by Technolayer.

In-store point of sale, window displays and videos have been created to support the increased and improved product ranges.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.